VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The ClientHub Quarterly
Aldridge & Co. · published by uStack
· Clients· Engagements· Deliverables· Reports· AuditActing as · Joel Aldridge
Engagement · Sterling Brand Refresh

ENG-2031 — Sterling Brand Refresh

Full brand refresh: logo, identity system, microsite, packaging system, launch toolkit.

Open weekly status report
Retainer
$42,000
Budget
$84,000
$68,900 consumed (82%)
Project manager
Aisha Patel
Daniel Chen (account lead)
Timeline
Mar 25, 2026 → Jun 3, 2026
Last status: May 14, 2026
Milestones (4)
Milestone-level cadence drives the weekly status report.
  • M1 · Discovery + brand audit
    Stakeholder interviews, competitive audit, brand archaeology.
    target Apr 11, 2026
    Complete
  • M2 · Identity system
    Logo, typography, color, voice — design + present 3 directions.
    target May 9, 2026
    In progress
  • M3 · Microsite + brand guidelines
    Launch microsite, packaged brand guidelines PDF + Figma library.
    target May 27, 2026
    Pending
  • M4 · Launch toolkit + handoff
    Internal launch decks, press kit, social rollout, retainer transition.
    target Jun 13, 2026
    Pending
Deliverables (11)
Submit → client review → accept flow. Each deliverable has acceptance criteria, versions, and a 3-day review window by default.
CodeTitleOwnerStatus
D-1001Stakeholder interview synthesisElena Vasquez
Accepted
D-1010Competitive brand auditElena Vasquez
Accepted
D-1020Logo direction options (3)Elena Vasquez
Accepted
D-1030Typography system v1Elena Vasquez
Accepted
D-1050Color system v2Elena Vasquez
Awaiting client
D-1090Internal launch deckElena Vasquez
Awaiting client
D-1055Brand voice + tone guidelinesElena Vasquez
In progress
D-1070Microsite homepage designElena Vasquez
In progress
D-1075Brand guidelines PDFElena Vasquez
In progress
D-1080Microsite internal page templatesElena Vasquez
In progress
D-1042Logo concepts v3Elena Vasquez
Submitted
Change orders (1)
Scope changes requiring client acceptance before practitioner starts work.
  • CO-2031 · 4th logo concept direction
    $2,400 · +7 days
    Sent
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