VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The ClientHub Quarterly
Aldridge & Co. · published by uStack
· Clients· Engagements· Deliverables· Reports· AuditActing as · Joel Aldridge
Deliverable · Sterling Brand Refresh

D-1010 — Competitive brand audit

Audit of 8 direct + 4 adjacent brands. Strengths, gaps, white space.

ENG-2031
Status
Accepted
Owner
Elena Vasquez
Submitted
Apr 15, 2026
Review due
Apr 18, 2026
Acceptance criteria
What the client signs off against. Required before submit.

Audit covers 12 brands across 4 dimensions (logo, voice, distribution, brand promise). Scored matrix.

Versions (1)
Every submission creates a new version. Reviewers can compare deltas between versions.
  • v1 · Initial submission to client
    May 16, 2026 5:51 PM · Accepted
Acceptance decisions (1)
Each accept/reject/revisions decision is recorded with the actor and reason.
  • Tom Reyes — Accepted: Reviewed with team; ready to proceed.
    Apr 18, 2026 5:51 PM
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