VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The ClientHub Quarterly
Aldridge & Co. · published by uStack
Deliverable · Sterling Brand Refresh

D-1042 — Logo concepts v3

Revised logo concepts incorporating client feedback from D-1020 review.

Status
Submitted
Owner
Elena Vasquez
Submitted
May 15, 2026
Review due
May 18, 2026
Acceptance criteria
What the client signs off against. Required before submit.

Three refined concepts in mono + color, including alternates for square + horizontal lockups.

Versions (1)
Every submission creates a new version. Reviewers can compare deltas between versions.
  • v1 · Initial submission to client
    May 16, 2026 5:51 PM · Submitted
Comments (3)
Discussion thread. Client team members can comment but cannot accept.
  • Tom Reyes · May 16, 2026 5:51 PM
    Concept B feels closest to where we want to land. Can we see B with a serif wordmark variant?
  • Elena Vasquez · May 16, 2026 5:51 PM
    On it — pushing a B serif variant by EOD Tuesday.
  • Nora Park · May 16, 2026 5:51 PM
    Love the energy of A but worried about reproducibility at small sizes.
Open redlines (2)
Specific change requests on the current version. Practitioner must resolve before next submission.
  • Tom Reyes · May 16, 2026 5:51 PM · open
    Color B-2 looks closer to teal than the agreed blue — verify against approved palette.
  • Nora Park · May 16, 2026 5:51 PM · open
    Mark serif lockup as conditional pending Marcus's read on the corporate vs. friendly spectrum.
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